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Events at Interactive Publishing 1999Wednesday, 17 November 1999 Wednesday, 17 November 1999, 9.10-10.15 Jump Start/Interactive Content in Europe The heat is on. From Finland to Spain. From the UK to Hungary. Everywhere the interactive content industry of Europe is riding the wave. How successful? Emerging trends and hot spots in this mini-conference.
Wednesday, 17 November 1999, 10.45-11.30 Content Marketing and Localizing Across Europe A difficult market, Europe. No country like the next. «Behind» some say, «not true» say others. No US content site except Yahoo has gained prime positions in many different markets. Why? And do European expansion efforts face the same problems?
Wednesday, 17 November 1999, 11.30-12.15 Faboulous Content Story There is the hype, there is the flash. But beyond all that stands an online venture that thrives on content and editorial know-how. And lives off subscriptions. The strategy and the challenges.. Wednesday, 17 November 1999, 13.45-14.20 Spreading the Word Online content without marketing rarely succeeds (but sometimes does by making a marketer out of every customer). The combination promises to be awinner.
Wednesday, 17 November 1999, 14.20-15.00 Brand Networks Very few traditional content brands have successfully made the transition into a multi distribution channel brand. Multi channel branding is key. What strategies work? What is in brand networks?
Wednesday, 17 November 1999, 15.00-15.15 The Name Game Who rules the world? He who rules the domains? Q&A with ICANN's Chairman Esther Dyson (USA)
Wednesday, 17 November 1999, 15.45-17.15 European Venture Capital Frenzy Money is no poblem. These days at least it is much easier to spend than to earn. The capital market is fueled by non-internet companies afraid to miss the boat. Every respectable media house boasts an investment fond. So what are the competences, the pitfalls, the sparkling innovative concepts that money swept European internet content companies are to handle?
Wednesday, 17 November 1999, 19.00-23.00 Night at The Foundry Don't miss this sparkling idea rubbing evening. Thursday, 18 November 1999 Thursday, 18 November 1999, 9.00-9.30 Trust and Revenue Some turn legal issues into business models. Like copyright for example. Where trust and revenue meet.
Thursday, 18 November 1999, 9.30-10.15 Syndication Syndication is an important buzzword. It spreads brand recognition, creates new revenue streams and a host of new , agile content competitors. So syndication really is beyond the buzz.
Thursday, 18 November 1999, 10.45-12.15 Content Distribution - Think Mobile Publishing, Think Broadband, Think Multi platform The arrival of broadband (Now? Next year?) and the ubiquity of mobile devices in Europe changes the distribution rules once again. What role does content play in the strategies of the main players in this market, if any? How can content providers leverage their competences?
Thursday, 18 November 1999, 13.45-14.45 Communication : The Call for Transparency The history of the internet is the history of transparency. An enourmous issue not only for corporate communicators. But here it shows what «seethrough content» means.
Thursday, 18 November 1999, 14.45-15.30 Content Interaction - The Three-Dimensional Web Usability, functionality, editorial tone, visual imagery - interaction is not only the trademark of the networked world, it is also the main challenge. This is a start-ups dream field.
Thursday, 18 November 1999, 16.15-17.15 Open Source. The «catheedral vs. The Bazzar» is a metaphor that belongs to this age more than anything. Is Open Source a model development course beyond the software business? And what role will trust play, say tomorrow?
Thursday, 18 November 1999, 19.00-23.00 IP Top Event and Casual Networking Party Don't miss this sparkling idea rubbing evening. Friday, 19 November 1999 Friday, 19 November 1999, 9.00-9.30 Law and Order Forever running behind, the legislature is slowly finding a path through the internet maze. Pitfalls and opportunities.
Friday, 19 November 1999, 9.30-10.00 The Business-to-Business Content Proposition Vertical markets are a valuable proposition for content providers. Measure your strategies on a success story.
Friday, 19 November 1999, 10.00-10.30 Being European - Turn a Delay into an Advantage We will invite the IP Top Winners and the CC Winners to join this panel: Being different - Diversity as a success strategy. Friday, 19 November 1999, 11.00-12.15 Embracing Change - Changing Culture These executives have been responsible in changing their traditional media ventures into multimedia powerhouses. What is the mindset it takes? What are the next steps.
Friday, 19 November 1999, 12.15-12.30 Last Words An attempt to put the 6th Interactive Publishing Conference into perspective. What were the big lines this year? What looks to be the playing field in the new Millenium?
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