Day 1: The changing face of content
Wednesday, 7 November 2001
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8.00 - 9.00
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Welcome Coffee and Registration
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9.00 - 9.10
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Warm-Up & Introduction
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9.10 - 10.15
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The Content Value Web - a catching tool
Revenue trickles and revenue streams across media
- George Shirk, Editor in Chief Wired News (exclusive video interview) (United States of America)
- Robert S. Cauthorn, Vice President Digital Media SFgate.com (exclusive video interview) (United States of America)
- Bruce Annan, Executive Vice President International Alliances Bell Globe Media (Canada)
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10.15 - 10.45
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Networking Break, Coffee & Exhibition
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10.45 - 11.20
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Infographics on Sep 11
Promises, failures and exemplary cases
- Rafael Höhr, Infographics Designer and Editor El Pais/PRISA (Spain)
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11.20 - 12.00
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I d e a I n f u s i o n
Revenue/retention concepts and marketing approaches
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12.00 - 13.30
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Lunch Break, Networking & Exhibition
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13.30 - 14.15
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Content Recycling
The 7 lifes of content
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14.15 - 15.00
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The advertising equation:The buyer
Online advertising from online marketing to brand communications
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15.00 - 15.30
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Networking Break, Coffee & Exhibition
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15.30 - 16.15
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The advertising equation: The Seller
Cross media packages
- Hugo Drayton, Managing Director Hollinger Telegraph New Media (United Kingdom)
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16.15 - 17.00
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extra: Mobile Content
Your best customer are mobile….are you?
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Day 2: Integrated story telling, applications and services
Thursday, 8 November 2001
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8.00 - 9.00
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Good Morning Coffee & Registration
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9.00 - 9.10
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Wrap-Up Day 1
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9.10 - 10.00
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I d e a I n f u s i o n: Subscription
Content Subscription Special
- George Shirk, Editor in Chief Wired News (exclusive video interview) (United States of America)
- Michael O'Donnell, CEO & President salon media group (exclusive video interview) (United States of America)
- Rob Cox, Assistant Editor Breakingviews (United Kingdom)
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10.00 - 10.30
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The Top Online News Sites in Europe
A qualitative assessment
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10.30 - 11.00
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Networking Break, Coffee & Exhibition
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11.00 - 12.00
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Reality Check: The stories and the strategies
The brightest integrated case and business studies
- Scott Meyer, Vice President and General Manager New York Times Digital (United States of America)
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12.30 - 14.00
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Lunch, Networking, Meetings & Exhibition
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13.30 - 14.15
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Passionate Content
Online only - across languages and borders
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14.15 - 15.00
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Trust, credibility and all those things
The key ingredients of successful content strategies
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15.00 - 15.30
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Networking & Exhibition
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15.30 - 17.00
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Fact&Fiction: Multi media coverage in crisis time
Lessons learned: The Expert Panel
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Day 3: Doors to Content: Interfaces and Challenges
Friday, 9 November 2001
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8.00 - 9.00
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Good Morning Coffee & Registration
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9.00 - 9.10
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Wrap Up Day 2
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9.10 - 9.40
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Concept and Content Mapping: Visual openers
The prolific media landscape is asking for better maps
- Martin Dodge, Researcher Centre for Advanced Spatial Analysis (CASA), University College London (United Kingdom)
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9.40 - 10.30
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Beyond Flatworld: Pervasive Content
From the flat to 3-D into the real world
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10.30 - 11.00
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Networking, Coffee & Exhibition
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11.00 - 12.00
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The ISP Door
Dissemination giants and content gatekeepers
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12.30 - 14.00
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Lunch, Networking & Exhibition
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14.00 - 14.40
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The Money Door to Content
In search of the micropayment gral
- Peter Schmid, Managing Director Autoscout24 Deutschland GmbH (Germany)
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14.40 - 15.10
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Everything is text: The Search Engine
Searching is telling is trying to find the master key
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15.10 - 15.55
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I d e a I n f u s i o n:
10 content interfaces that will change the way you think
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15.55 - 16.05
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Wrap Up Day 3 & Conference
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