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Wednesday, 7 November 2001
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The Content Value Web - a catching tool
Revenue trickles and revenue streams across media
9.10 - 10.15
with George Shirk, Robert S. Cauthorn, Bruce Annan
[more info]
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Content Recycling
The 7 lifes of content
13.30 - 14.15
with Michael Bornhäusser, Gerd Leonhard, Paul Duffen
[more info]
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The advertising equation:The buyer
Online advertising from online marketing to brand communications
14.15 - 15.00
with Martin Radelfinger
[more info]
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The advertising equation: The Seller
Cross media packages
15.30 - 16.15
with Hugo Drayton
[more info]
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extra: Mobile Content
Your best customer are mobile….are you?
16.15 - 17.00
with Harri Saukkomaa
[more info]
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Thursday, 8 November 2001
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I d e a I n f u s i o n: Subscription
Content Subscription Special
9.10 - 10.00
with George Shirk, Michael O'Donnell, Rob Cox
[more info]
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Reality Check: The stories and the strategies
The brightest integrated case and business studies
11.00 - 12.00
with Scott Meyer
[more info]
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Passionate Content
Online only - across languages and borders
13.30 - 14.15
with Knut Ivar Skeid
[more info]
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Trust, credibility and all those things
The key ingredients of successful content strategies
14.15 - 15.00
with Rich Jaroslovsky
[more info]
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Friday, 9 November 2001
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Concept and Content Mapping: Visual openers
The prolific media landscape is asking for better maps
9.10 - 9.40
with Martin Dodge
[more info]
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The ISP Door
Dissemination giants and content gatekeepers
11.00 - 12.00
with Birger Steen, Rafael Bonnelly
[more info]
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Everything is text: The Search Engine
Searching is telling is trying to find the master key
14.40 - 15.10
with Gunnar Krueger
[more info]
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