Content Conference (8th Interactive Publishing)
Hugo Drayton, United Kingdom
Managing Director Hollinger Telegraph New Media
The advertising equation: The Seller
Hugo Drayton (41) graduated from University College, London, and started his career with Coats Viyella in Chile, moving on with Coats to become Sales & Marketing Director in Ecuador, then France, Spain and Italy. He returned to the UK as International Director for Reed Telemedia (Reed Elsevier)in 1991, establishing audiotex (automated telephony) companies in Portugal, Spain, France and the Czech Republic.
Hugo joined the Telegraph Group in 1994 as Marketing Manager. He wrote the original business plan for Electronic Telegraph - ET - (www.telegraph.co.uk), which launched late in 1994 and established itself as the UK's premier newspaper-based online site. He was appointed Marketing Director for the Telegraph Group in 1996, as well as remaining Publisher of ET and Director of New Media. In 1998, he brought the newspaper's promotions activities into Marketing.
At the beginning of 2000, Hugo was appointed Managing Director of Hollinger Telegraph New Media - a new company set up to develop all of the Hollinger Group's UK and European digital activities. He is a director of handbag.com, HTNM's JV with Boots plc. Hugo is also a non-executive director on the boards of Whittard of Chelsea plc and Newsplayer Group plc.