Speaker Info

    Content Conference (8th Interactive Publishing)

<-Speakers overview

Deirdre O' Callaghan, United Kingdom

Sessions:

Speaker at I d e a I n f u s i o n

Abstract:
A whirlwind tour of ten revenue generation and retention ideas from around the online world.

Bio:
New Media Director – November 1999/ April 2000
Scottish Daily Record & Sunday Mail
- managed the launch of icScotland

Commercial Manager – March 1998/ November 1999
The Irish Times Electronic Publishing Divison, Dublin
- collaborated on the transition of The Irish Times on the Web to ireland.com
- managed a growth of 6 million page impressions a month to 10 million
- transitioned the commercial offer of the site to include CPM advertising model

Online Marketing Manager – June 1996/ February 1998
Hachette Filipacchi Grolier, Paris
- collaborated on the conception and development of 9 magazine websites (ELLE FRANCE, ELLE INTERNATIONAL, PARIS MATCH, PARISCOPE, PREMIERE, PHOTO, JOYSTICK, ONZE MONDIAL, TELE 7 JOURS)
- managed live fashion show coverage in four languages across ELLE network and cross-published on Yahoo/Excite/Lycos
- developed the CNN-ELLE partnership

New Media & Exhibition Coordinator – January 1994 – June 1996
World Association of Newspapers, Paris
- developed the new media exhibition, Info-Expo, for World Newspaper Congress
- launched the first series of One Day Visits to newspapers around Europe
- participated in researching and writing two reports on electronic publishing based on a series of study tours to the United States on electronic publishing (1994-1995)