Speaker Info

    6th Interactive Publishing Europe Conference '99

<-Speakers overview

Bant Breen, United Kingdom

Sessions:

Speaker at Brand Networks

Bio:
The son of a travelling University professor, Bant Breen followed his father from one college to the next across the US. Bant was named after his great-grandfather, a self-made American with a reputation for being as feisty as a bantam rooster.




Having caught the academic bug, Bant studied history at Duke University in the USA - to spend a year of his studies in Italy, before landing a scholarship to do a two year MA at Trinity College, Cambridge. Whilst at Cambridge, Bant founded a film and television society and became involved with Cambridge Cableís pioneer interactive trials.




After completing his MA, Bant was selected by Martin Sorrel to complete the newly founded WPP fellowship. This involved working for one year as a Brand Consultant at the Enterprise Group, one year as a Digital Communications Consultant at The Network (now MindShare) and a final year working across several disciplines at Ogilvy & Mather in Hong Kong. During his three years with WPP, Bant worked on accounts such as IBM, Ford, Huggies, Yahoo, American Express, Nokia, Standard Chartered Bank, Fiat, Piaggio, a major interactive project for Unilever as well as the award-winning CampaignLive site. While he was there he worked as an Integrated Planner on Pepsi Asia Pacific and was responsible for the interactive Black & White Guinness campaign.




Bant joined Leo Burnett in October 1998 as their Digital Communications Director. Following Burnettís recent investment in interactive consultancy Hard Reality, Bant has been appointed a Reality Director. He is on the Board of Directors and is European Director for Starcom IP.