Speaker Info

    ContentSummit 01

<-Speakers overview

Jonathan Halls, United Kingdom

Sessions:

Speaker at workshop Writing for Multimedia

Abstract:
Jonathan Halls says the best new-media writers are led by values rather than rules.

In this workshop he'll explore three values essential for good media writing and examine the unique characteristics of the web medium. The three values are audience, purpose and strategy.

Building on these values and drawing on participants' understanding of the web medium and its attributes, he'll show you show how this knowledge should influence web writing practice.

He'll also help you think about developing your own "value-based" guides to better focus your content on your audience and suggest ways to critique some of the emerging "rules" of web writing.

Offering practical tips for better web-writing, this workshop will be presented in an interactive style and participants will be encouraged to share their experiences in web writing and discuss their own web sites.

Downloads:

Bio:
Jonathan manages the BBC's new media training team and is personally responsible for the new media training unit's editorial courses. An experienced journalist and adult educator, he teaches the BBC's courses, Producing Good Web Content, Web Writing, Creative Content Workshop and Editorial Issues relating to Web Radio/Channels. He also travels the UK talking to media professionals across the corporation about new media and the future of traditional media production and content.

Jonathan has taught and spoken in the UK, US and Australia. Starting in radio where he hosted a daily current affairs talk show, Jonathan has also worked in radio station management and corporate communications where he was introduced to multimedia. He taught interviewing, writing and radio presentation in Australia. A member of the American Society of Training and Development, Jonathan has a Masters in Adult Education