Speaker Info

    ContentSummit 01

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Gunnar Krueger, Germany

Sessions:

Speaker at conference session Everything is text: The Search Engine

Abstract:
Theses:
1. Searching is telling and behaviour, is trying to find a key at all.
2. The extension of the web is frightening.
3. Understanding search as a specific communicative process of individuals is the key to contemporary and future information architecture.
4. Information architecture must be adaptive, dynamic, narrative.
5. We need magic technologies.

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Bio:
In May 2000, Gunnar Krüger founded it's immaterial GmbH together with three long-term colleagues. In 1998, he began working in concept development with Pixelpark AG. As the company's Director of Concept Development he soon focused mainly on the development of general content strategies to be applied as tools for both consulting and concept development.
He played a substantial role in the creation of the agency's media branch which was founded in 1999.